LENZ-works is excited to announce the addition of Victor Shapiro to our senior management team as, Vice President and General Manager. Vic will oversee daily operations of the company and bring valuable insight and experience to help maintain the standard of excellence LENZ-works is committed to as we continue to grow and move forward.

Vic brings 30 plus years of broadcast and cable television management, commercial production, internet content development and advertising experience to our team.  He will also play a key roll in strategic planning and business development.  Vic’s ability to clearly communicate with clients and deliver a quality product makes him a perfect fit to help build and nurture our relationships with existing clients and foster new ones with clients to come.

SkyWest Airlines, the largest regional airline in America, recently contracted LENZ-works Productions to create a video highlighting their corporate values and their impecable safety record. Filmed in HD and delivered on Blu-ray disc, the airline is presenting the piece to the insurance underwriting community in Europe and the United States. LENZ-works Director of Photography Tom Zdunich says the video was a challenge given the tight time constraints…”We really had to push to gather a lot of content from 3 different locations very quickly. Then in the editing process we told the story in a “documentary style” fashion letting the company’s safety record speak for itself.”

SkyWest is also planning to show the Blu-ray at its upcoming board of directors meeting.

Here’s what some of the top executives at SkyWest had to say about working with the LENZ-works team:

Jerry Atkin (President / CEO SkyWest Inc.)
“LENZ-works did a fantastic job given the time constraints we were under. They planned efficiently, worked professionally and helped us deliver a quality product.”

Brad Rich (CFO / SkyWest Inc.)
“LENZ-works worked very quickly. However, they never cut corners or compromised the integrity of the product that needed to be created.”

Brad Wood (Director of Risk Management / SkyWest Inc.)
“The end product was an impressive creation. From the quality of the shots to the graphics to the narration, it all came together in amazing fashion!”
“I got to know the LENZ-works crew very well during the project. I appreciate their professionalism and respect for our company and for me personally.”

Hospitality giant Wyndham Worldwide sponsored a PGA Tour event in August 2009 (The Wyndham Championship)
and needed two commercials to promote individual companies under their corporate umbrella…RCI and Endless Vacation Rentals.

In less than a week the LENZ-works creative team delivered some stellar spots on a limited budget. Producers Dan Debenham and Vic Shapiro worked closely with DP / Editor Tom Zdunich and motion graphics specialist Jared Moench.

Way to go guys!

CLICK HERE TO SEE  EVR GOLF SPOT

CLICK HERE TO SEE RCI PGA SPOT

LENZ-works is proud to announce the arrival of our new lead editor and “Graphics Dude” Jared Moench! Jared is a recent graduate of BYU film school and brings fresh creative approach to our motions graphics department.

Jared is master of After Effects and blending graphical images into a final product to deliver the right message. He’s one of the hardest working guys in the building and is always up for a challenge. Welcome aboard Jared!

Utah’s world renowned ski resort (and long time LENZ-works client) Snowbird, needed a catchy, simple spot to remind locals in the SLC area about the amazing summer attractions on the mountain.

The LENZ-works team of Tyler Measom and Jared Moench put this spot together in just a day using LW library footage from the resort. The spot is airing on television and in theaters.

CLICK HERE TO SEE THE SPOT

As the worldwide leader in high-end resort visual marketing, LENZ-works continues to deliver quality and value to our clients. No one understands this more than The Registry Collection. A LENZ-works client for the past 4 years, The Registry Collection is the high end fractional component of it’s parent company RCI. In their current newsletter the Registry Collection was kind enough to throw us some accolades and promote LENZ-works as their preferred vendor for all TRC properties worldwide.

Check it out by Clicking here.

Boston-based Ars Magna Photography Studios, recently embarked on a cross country journey to feature a small business actually making it in these “doom and gloom” economic times. A stop in Salt Lake City, Utah, led them to LENZ-works to do an article and photo shoot on the two principals of LENZ-works, Tom Zdunich and Dan Debenham. They were shocked to find such a high level video production company in “little old Utah” and intrigued with our business model. And after a couple of hours and a few shots… the LENZ-works story came alive on the Ars Magna website. Check it out by clicking HERE

Have we truly conquered all there is to achieve in this world? Or is there more? For those who push themselves to great heights, scaling the rock faces and the most dangerous peaks in the world… there is always more to achieve! That’s the goal of “The Mountaineers”, a new show developed by The Adventure Corporation. TAC was looking for a video production company in Utah to post a new promo. EP Patrick Lovell settled on LENZ-works and the project came to life with editor Tom Zdunich. With epic footage shot by DP Mike Call this promo is nothing short of spectacular!

The LENZ-works creative team has brought another marketing and branding strategy to the world with the launch of RCI TV. An entire network of on-line video content streaming on the world’s largest timeshare exchange website, rci.com. RCI is the worldwide leader in timeshare exchanges, and has embraced the concept of showing their premiere resorts in full, high-quality HD video presentations. This allows RCI members to view exactly what their vacation will look like, before they get there! What a concept. High-quality video production doesn’t stop there.

LENZ-works has also re-introduced its New Ways to Play concept to show RCI members new, fun things to do in some of the worlds best known vacation destinations. New Ways to Play seeks out the unusual and interesting things in all too familiar places! RCI TV also includes video profiles on the executive team at RCI and streams special videos that relate to promotions and announcements going on throughout the year. It’s the perfect example of using the breadth of internet and the visual power of video to communicate with a large customer base in a fun, exciting and progressive way.

To see the new platform, log on to rci.com

It’s the “Who’s Who” of resort developers from around the world, and this year LENZ-works will be front and center at the American Resort Development Conference in Orlando, Florida. LENZ-works partnership with RCI has culminated in the launch of RCI TV, an online network of fresh and exciting video content….and ARDA is where this new platform will debut to the development community.

Having gone live on the web in March of 2009, RCI TV is already announcing an expansion of the network with the upcoming launch of the Resort Showcase Channel. The Resort Showcase Channel will feature high-end HD Custom Property Presentations on select resorts all around the world. RCI members, and soon, non-members alike, will be able to browse resorts and actually see what they look like in stunning high definition! RCI TV is taking vacation planning

to a whole new level. Click on the RCI TV Resort Showcase Launch to take a look.