The LENZ-works creative team has brought another marketing and branding strategy to the world with the launch of RCI TV. An entire network of on-line video content streaming on the world’s largest timeshare exchange website, rci.com. RCI is the worldwide leader in timeshare exchanges, and has embraced the concept of showing their premiere resorts in full, high-quality HD video presentations. This allows RCI members to view exactly what their vacation will look like, before they get there! What a concept. High-quality video production doesn’t stop there.

LENZ-works has also re-introduced its New Ways to Play concept to show RCI members new, fun things to do in some of the worlds best known vacation destinations. New Ways to Play seeks out the unusual and interesting things in all too familiar places! RCI TV also includes video profiles on the executive team at RCI and streams special videos that relate to promotions and announcements going on throughout the year. It’s the perfect example of using the breadth of internet and the visual power of video to communicate with a large customer base in a fun, exciting and progressive way.

To see the new platform, log on to rci.com