Arches Health Plan - Be A Better Employer
Our goal was to create a campaign to get employers to consider better healthcare for their employees. Our insight is most employers only see healthcare as a waste of time and cost. We decided to take this insight and run with it. Based on that insight we created a series of tongue and cheek videos that play on the 5 second YouTube pre-roll count down as an example of employers not giving proper consideration to offering healthcare benefits to their employees.
These series of videos were very successful campaign and created various spin off video suites.